Privacy policy

Last updated: December 13, 2024

This Privacy Policy describes how BedBreeze (the "Site," "we," "us," or "our") collects, uses, and discloses your personal data when you visit, use, or make a purchase from bedbreeze.com (the "Site") or otherwise interact with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or any other person whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Data

To provide the Services, we collect (and have collected over the past twelve months) personal data about you from various sources, as outlined below. The data we collect and use depends on your interactions with us.

In addition to the specific uses detailed below, we may use the information we collect to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data We Collect

The type of personal data we collect depends on how you interact with our Site and Services. When we use the term "personal data," we mean data that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.

Data You Provide Directly

Data you provide directly through our Services may include:

  • Contact information such as your name, address, phone number, and email address.

  • Order data including your name, billing address, delivery address, payment confirmation, email address, and phone number.

  • Account information including your username, password, security questions, and other account security data.

  • Customer support information including any data you choose to include in communications with us.

Some features of the Services may require you to provide certain information. You can choose not to provide this data, but this may mean you cannot use or access those features.

Data We Collect Automatically

We may automatically collect certain information about your interactions with the Services ("Usage Data"). We may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and account, including device information, browser data, network connection data, IP address, and other interaction data.

Data from Third Parties

We may obtain information about you from third parties, including vendors and service providers who may collect data on our behalf, such as:

  • Companies that support our Site and Services, like Shopify.

  • Payment processors that collect payment data (e.g., bank account, credit or debit card data, billing address) to process payments and deliver products or services.

  • When you visit our Site, open or click emails from us, or interact with our Services or ads, we or third parties we work with may collect data using tracking technologies like pixels, web beacons, SDKs, third-party libraries, and cookies.

All data obtained from third parties is treated in accordance with this Privacy Policy. See the section below on Third-Party Sites and Links.

How We Use Your Personal Data

  • Product and Service Delivery. We use your personal data to provide you with Services under the contract we have with you, including processing payments, fulfilling orders, sending account-related notifications, handling returns or exchanges, managing your account, organizing shipment, and providing other features related to your account.
  • Marketing and Advertising. We may use your personal data for marketing purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or post and displaying targeted ads for our products or services. This may include tailoring Services and ads on our Site and other websites to better suit you. If you are an EEA resident, the legal basis for this is our legitimate interest in selling our products, in accordance with Art. 6 (1) (f) GDPR.
  • Security and Fraud Prevention. We use your data to detect, investigate, or respond to fraudulent, illegal, or malicious activity. If you choose to use the Services and create an account, you are responsible for keeping your login credentials secure. We strongly advise against sharing your username, password, or other access data. If you suspect your account has been compromised, contact us immediately. For EEA residents, the legal basis for this is our legitimate interest in keeping our website secure, in accordance with Art. 6 (1) (f) GDPR.
  • Communication and Service Improvement. We use your personal data to provide customer support and improve our Services. This is in our legitimate interest to communicate with you, provide effective Services, and maintain our relationship with you, per Art. 6 (1) (f) GDPR.

Cookies

Like many websites, we use cookies on our Site. Specific information about the cookies we use in connection with our Shopify store can be found at https://www.shopify.com/legal/cookies. We use cookies to support and improve our Site and Services (including remembering your actions and preferences), perform analytics, and better understand user interaction (based on our legitimate interest to operate, improve, and optimize our Services). We may also allow third parties to use cookies to better tailor services, products, and ads.

Most browsers accept cookies by default, but you can adjust your browser settings to remove or reject them. Blocking cookies may affect your experience and may cause some features or functionality to stop working. Blocking cookies may also not fully prevent us from sharing data with third parties such as ad partners.

Please note that although your browser may offer a “Do Not Track” signal, our Site is not designed to respond to such signals. Learn more at http://www.allaboutdnt.com/.

Disclosure of Personal Data

In certain cases, we may share your personal data with third parties to perform a contract, for legitimate purposes, or as otherwise allowed under this Privacy Policy. These include:

  • With vendors or service providers performing services on our behalf (e.g., IT, payment processing, analytics, customer support, shipping).

  • With business and marketing partners to offer services and display advertisements. These partners will use your data according to their own privacy statements.

  • When you authorize or request us to share data, including through social media integrations.

  • With affiliates or within our corporate group, for legitimate business purposes.

  • In connection with a business transaction, merger, or bankruptcy; or to comply with legal obligations or enforce our rights.

In the past 12 months, we have disclosed the following categories of personal data for the purposes outlined above:

Category Recipients
Identifiers (e.g., contact, order, and account info) Service providers, marketing partners, affiliates
Customer Records (as defined in California law) Service providers, affiliates
Commercial Information (e.g., orders, support history) Service providers
Internet or Network Activity (e.g., usage data) Analytics partners
Geolocation Data (e.g., based on IP address) Service providers

We do not use or disclose sensitive personal data without your consent or to infer characteristics about you.

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. If you follow these links, please review their privacy and security policies. We are not responsible for the privacy or security of such sites, including their accuracy, completeness, or reliability. Any public or semi-public information you share (e.g., on social networks) may be visible to others. The inclusion of third-party links on our Site does not imply endorsement.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect data from children. If you are a parent or guardian and believe your child has provided us with data, please contact us.

As of the effective date of this Privacy Policy, we are not aware of selling or sharing the personal data of anyone under age 16.

Security and Retention of Your Data

While we use reasonable measures to protect your data, no system is perfectly secure. We recommend not sending sensitive information through insecure channels.

How long we retain your personal data depends on factors like maintaining your account, providing services, complying with legal obligations, or resolving disputes.

Your Rights

Depending on where you live, you may have the following rights:

  • Right to access: You may request access to the personal data we hold about you.

  • Right to deletion: You may request that we delete your personal data.

  • Right to correction: You may request that we correct inaccuracies in your data.

  • Right to data portability: In some cases, you may request a copy of your data or ask us to transfer it to another party.

  • Right to restrict processing: You may ask us to stop or limit processing of your data.

  • Withdrawal of consent: When we rely on your consent, you may withdraw it at any time.

  • Right to appeal: If we deny your request, you may appeal the decision.

  • Manage communication preferences: You can unsubscribe from marketing emails at any time. You may still receive non-marketing emails (e.g., order confirmations).

You can exercise your rights via the Site or by contacting us using the details below. We do not discriminate against you for exercising your rights. We may request additional information to verify your identity before fulfilling your request. You may designate an authorized agent to act on your behalf by providing proof of authorization and verifying your identity.

Complaints

If you have concerns about how we handle your data, please contact us using the information below. If you are not satisfied with our response, you may contact your local data protection authority. A list of EEA supervisory authorities can be found online.

International Users Your personal data may be transferred, stored, and processed outside your country of residence, including by staff and third parties. Where we transfer your data outside Europe, we rely on recognized legal mechanisms such as the EU Standard Contractual Clauses or other approved arrangements unless the destination country has an adequacy decision.

Contact

If you have any questions or would like to exercise your rights, contact us at:

Email: info@bedbreeze.com

Unless otherwise stated, we are the data controller for your personal data.